A complete, tested home-cleaning business — the brand, the booking website, the CRM, the hiring systems, and an exclusive territory that's yours alone. You run it. We hand you the engine.
Home cleaning in the UK is a multi-billion-pound industry split across tens of thousands of tiny, local operators. There is no household brand. That gap — a trusted, professional, tech-driven name — is exactly what a Cleanny franchise fills in your area.
Dual-income families and busy professionals increasingly pay to buy back their weekends. Cleaning is one of the first things they outsource.
A home cleaned once needs cleaning again next week. That turns one sale into a predictable, compounding stream of income.
End-of-tenancy, deep cleans and after-builders work ride the constant churn of the UK rental and property market.
The hard parts are already built and running in London: a booking website that quotes and takes jobs, a CRM that manages every customer and cleaner, an HR system that screens and onboards staff, and an automated payout engine. You get the whole machine on day one.
The core recurring service — weekly and fortnightly cleans that build a stable customer base.
High-value, fixed-price jobs from renters, landlords and letting agents at every move.
Premium one-off deep cleans — strong margins and a gateway to recurring customers.
Post-renovation cleans tied to the construction and property-development pipeline.
You bill customers around £20 an hour. You pay self-employed cleaners around £13.50 an hour. The difference is your gross profit — earned again on every single hour, in every home, every week.
Every billed hour leaves £6.50 gross profit (32.5%). After the 10% Cleanny management fee, £4.50 an hour is yours to cover marketing and overheads — and the rest is profit. Cleaners are self-employed contractors, so there's no PAYE, holiday pay or pension weighing the model down. The whole business is simply this number, multiplied by volume.
One weekly customer at 3 hours is over £3,000 of revenue a year. Sign a book of them and your income becomes predictable months ahead.
Bookings, quotes, scheduling, customer chat, cleaner payouts and compliance all run through the system we provide — so you manage the business, not paperwork.
Growth is paced by how many vetted cleaners you bring on. The HR system is built to hire and screen at speed as your bookings rise.
Here is a full, line-by-line projection for a single territory as it builds from a standing start. Figures assume an average billed rate of £20/hour, cleaner pay of £13.50/hour, a 10% management fee, and realistic marketing and overhead costs. These are illustrations to show how the model scales — not a guarantee of your results.
| Line item | Year 1≈120 hrs/wk | Year 2≈260 hrs/wk | Year 3≈420 hrs/wk |
|---|---|---|---|
| Billed hours / year | 6,240 | 13,520 | 21,840 |
| Revenue (hours × £20) | £124,800 | £270,400 | £436,800 |
| Cleaner pay (hours × £13.50) | −£84,240 | −£182,520 | −£294,840 |
| Gross profit (32.5%) | £40,560 | £87,880 | £141,960 |
| Cleanny fee (10% of revenue) | −£12,480 | −£27,040 | −£43,680 |
| Marketing | −£14,400 | −£18,000 | −£21,600 |
| Insurance | −£1,800 | −£2,400 | −£3,000 |
| Admin & overheads | −£6,000 | −£8,400 | −£9,600 |
| Net profitOwner earnings before tax | £5,8804.7% margin | £32,04011.8% margin | £64,08014.7% margin |
Net margins rise as the business scales because fixed overheads spread across more revenue. Cumulative net profit across the three years is around £102,000.
Annual net profit — the same business, growing its book of recurring customers.
The whole business comes down to two things: how many cleaners you run, and how many hours each one bills a week. Set them below and see the full picture — revenue, costs, and the profit that lands with you.
Illustrative steady-state model for guidance only. Actual results depend on your market, effort and execution.
Your franchise fee unlocks the complete Cleanny operating system — brand, technology, training and an exclusive patch — so you launch with a proven business rather than a blank page.
A defined city or region that is yours alone — no other Cleanny franchisee competes in your area.
Your own booking website, CRM, HR/hiring panel and automated cleaner-payout engine, ready to go.
Trade under an established, professional name — logo, brand assets, and a look customers trust.
Google-ready landing pages for all four services and a proven playbook to win your first customers.
Hands-on training in operations, hiring, pricing and the platform — so you're confident before you open.
Cleaner handbook, screening checklists, service standards and pricing — the how-to of running clean, compliant jobs.
Continued operational help, platform updates and new features as the whole network grows.
The pricing, the margins, the service mix — all proven live in London before you inherit them.
A clear, all-in view. The franchise fee secures your territory and the whole platform; the working capital carries you through the first months of building your customer base.
Ongoing, you pay Cleanny 10% of your revenue. That keeps the platform running and updated, the brand growing, and support on hand — your interests and ours pointing the same way.
How it compares
Comparable to established cleaning franchises — but with a modern, fully-built technology platform included.
Cleanny is proven and operating in London, with a clear expansion path across the UK's largest cities. Early franchisees claim the strongest territories first.
The flagship operation: platform, services and pricing all running and refined in-market.
A large, dense market and the first priority territory for expansion.
Scotland's biggest cities follow, extending the network north.
Birmingham, Leeds, Liverpool, Bristol and more — a national footprint, one territory at a time.
Every territory is exclusive and granted first-come. London is live; each city below is open to a founding franchisee. Don't see yours? Ask — we add areas as demand grows.
Get in touch and tell us about you and the territory you have in mind.
We walk you through the model, the numbers and the platform — and answer everything.
Confirm your territory, review the franchise agreement, and reserve your patch.
Hands-on onboarding in operations, hiring and the systems, so you open with confidence.
Go live with marketing support, sign your first customers, and build your recurring book.
Book a no-obligation discovery call. We'll go through the model, the numbers and your territory — and give you everything you need to decide.
Tell us about you and we'll arrange a no-obligation discovery call. Your details go straight to our team.