Franchise territories now open across the UK

Own a proven cleaning business in your city.

Cleanny gives you a trusted brand, a full booking & management platform, hands-on training, marketing that brings the customers, and an exclusive territory — so you launch fast and scale to six figures.

£470k
Year-3 revenue
potential
£19,950
Total investment
from
~11 mo
Typical payback
period
£4.7bn
UK market,
growing 5%+/yr
Your growth path
Projected
£84,000
estimated Year-3 net profit
£126k
Year 1
£290k
Year 2
£470k
Year 3
Revenue by year · illustrative
5,000+
Cleans delivered
4.9★
Average review rating
100%
Booking & CRM platform included
Exclusive
Protected territory
The opportunity

A huge market. Reliable, repeat demand.

Cleaning is one of the most resilient service industries in the UK — recession-resistant, subscription-friendly and always in demand. You step into it with a brand and systems already built.

UK domestic cleaning market

Market value (£bn) — steady year-on-year growth
202120222023 20242025’26e £4.9bn
📈

£4.7bn and growing 5%+ a year

Domestic cleaning demand keeps rising as busy, dual-income households outsource the chores they hate.

🔁

Repeat, predictable income

Most customers book weekly or fortnightly — recurring revenue you can forecast and build on.

🛡️

Recession-resistant

Cleaning is a need, not a luxury. Demand holds steady even when the economy wobbles.

🏠

Multiple revenue streams

Regular domestic, end-of-tenancy, deep cleans, offices and Airbnb turnarounds — all from one team.

The numbers

Built to scale into a six-figure business.

A realistic path as you grow your team of cleaners. These figures are illustrative projections, not guarantees — but they show what a well-run Cleanny territory can achieve.

Revenue growth path

Projected annual revenue as your team grows
£126k
Year 1
£290k
Year 2
£470k
Year 3

Path to payback

Cumulative net profit vs your initial investment
Investment £19,950 Payback ~ month 11 Start6 mo12 mo18 mo £50k+
£16k
Year 1 net profit
Ramp-up year while you build your team and reputation.
£48k
Year 2 net profit
A settled team of ~15 cleaners at a healthy ~14% net margin.
£84k
Year 3 net profit
Scaling toward 25+ cleaners and multiple service lines.
Earnings calculator

Model your own numbers.

Drag the sliders to see how your team size and hours translate into revenue and take-home profit.

Total billed hours / week330
Assumes an average charge of £20/hour and cleaner pay of £13.50/hour. Cleanny management fee 10%. Marketing & overheads ~5% + £12k fixed. Figures are illustrative.
Annual revenue£343,200
Cleaner pay−£231,660
Gross profit£111,540
Cleanny fee (10%)−£34,320
Marketing & overheads−£29,160
£48,060
14.0% net margin  ·  about £4,005 a month
What you get

Everything you need to launch — day one.

You're in business for yourself, but never by yourself. The complete Cleanny system comes with your licence.

🏆

Trusted brand

The Cleanny name, logo, uniforms and marketing — a professional look customers already recognise and trust.

💻

Booking & CRM platform

Your own website, online booking, payments, scheduling, staff app, invoicing and reporting — all built and hosted for you.

🎓

Full training

Hands-on onboarding covering operations, hiring, quality, pricing and sales — plus ongoing coaching as you grow.

📣

Marketing that brings leads

A launch campaign, Google presence, ad templates and lead-generation systems to fill your calendar from the start.

📍

Exclusive territory

A protected area that's yours alone — no other Cleanny franchisee competes for your customers.

🤝

Ongoing support

A dedicated support team, supplier deals, playbooks and a network of franchisees to lean on, every step of the way.

The investment

One clear, all-in price.

No hidden fees. Here's exactly where your investment goes — and what it buys you.

£19,950 total from
Franchise licence fee£12,000
Launch kit & branded equipment£3,500
Local marketing launch campaign£2,500
Training & systems setup£1,000
Working capital£950
Total investment£19,950

Funding & staged-payment options may be available for qualifying applicants. Ask us during your discovery call.

How it works

From enquiry to open in 6 simple steps.

A clear, supported journey — most franchisees launch within 6–10 weeks.

1

Apply

Send your enquiry and tell us about your city and goals.

2

Discovery call

We walk you through the model, numbers and territory options.

3

Sign & secure

Confirm your exclusive territory and complete the agreement.

4

Train

Hands-on onboarding on operations, hiring, systems and sales.

5

Launch

Your website, brand and marketing go live — the leads start coming.

6

Grow

Scale your team and revenue with ongoing coaching and support.

Why Cleanny

Why a franchise beats going it alone.

Skip the years of trial and error. Start with everything already proven and in place.

 Starting from scratchWith Cleanny
Established, trusted brand✕ Build from zero✓ Day one
Booking & management software✕ £10k+ to build✓ Included & hosted
Marketing that works✕ Guesswork✓ Proven playbook
Training & support✕ On your own✓ Ongoing coaching
Supplier & pricing deals✕ Full price✓ Group rates
Time to launch✕ 6–12 months✓ 6–10 weeks
Territories

Find your city — before someone else does.

Each territory is exclusive and limited. Popular areas are filling fast.

London Few left
Manchester Open
Birmingham Open
Leeds Open
Glasgow Open
Bristol Few left
Liverpool Open
Edinburgh Open
Sheffield Open
Nottingham Open
Cardiff Open
Newcastle Open

Don't see your city? Ask us — we're opening new territories every month.

Franchisee stories

Real owners. Real momentum.

Illustrative of the journeys our model is built to support.

★★★★★

"I went from a one-van operation to a team of twelve in under a year. The software and marketing did the heavy lifting — I just ran the business."

SM
Sarah M.Franchisee
★★★★★

"The training gave me the confidence to hire and price properly. Recurring bookings mean I actually know what next month looks like."

DP
David P.Franchisee
★★★★★

"Best decision I made was buying a territory early. Demand in my area is huge and the support team is always a call away."

AK
Aisha K.Franchisee
Questions

Everything you're wondering.

Do I need cleaning experience?
No. Many of our best franchisees came from completely different backgrounds. Our training covers everything — operations, hiring, quality control, pricing and sales. You bring the drive; we bring the know-how.
How much can I realistically earn?
It depends on your territory, effort and how quickly you grow your team. The projections on this page show a realistic path — roughly £16k net in year one rising toward £84k+ by year three. Use the calculator above to model your own numbers. These are illustrations, not guarantees.
What's included in the £19,950?
Your franchise licence, branded launch kit and equipment, a local marketing launch campaign, full training and systems setup, plus working capital — and your complete booking & management platform, built and hosted for you. See the full breakdown above.
Is my territory really exclusive?
Yes. Each territory is protected and yours alone — no other Cleanny franchisee will operate in your area, so you never compete with the brand for your own customers.
How long until I launch?
Most franchisees are open and taking bookings within 6–10 weeks of signing, thanks to our done-for-you setup and launch process.
What ongoing fees are there?
A management fee of 10% of revenue covers your platform, brand, marketing tools and ongoing support. There are no surprise charges — everything is transparent from the start.
Is funding available?
Staged-payment and third-party funding options may be available for qualifying applicants. We'll talk you through the options on your discovery call.
Apply now

Claim your territory today.

Territories are limited and exclusive. Send your enquiry and our franchise team will be in touch to arrange a no-pressure discovery call.

✓ Free, no-obligation discovery call
✓ Full financial breakdown for your city
✓ See the platform & systems in action
✓ Talk to us about funding options

Prefer to talk? Call 020 3540 8204
or email info@cleanny.co.uk

Request your franchise pack

Takes 60 seconds. We'll reply within one working day.